lizzi richardson chloe james lifestyle Instagram
Lizzi Richardson & Donna Nichol, Owner of Chloe James Lifestyle – Photo:


Oh what a night!

This is my third fashion show with Chloe James Lifestyle in St Albans, Hertfordshire and my second time as a blogger who has taken over the CJL Instagram account. This time it was more than just the event, it was more like ’24 hours with Lizzi’ – There was the build up to the day, all the behind the scenes of a very hard working team! The model fittings, along with boomerangs of jumpsuits and how can I forget make up with Catherine Batour.


The Loft in St Albans is a great venue for the CJL team to host to 80+ fabulously stylish ladies who are all coming along for a full-on fashion feast, and last night with 74 outfits walking the runway, CJL did not disappoint! And whilst everyone is sipping the bubbly and getting their phones out in anticipation of what they might shop for afterwards, it is all for a good cause. All proceeds go to the Rennie Grove Hospice Care.


Five of my favourite looks

Trust me when I say I loved more than five, because I certainly did – I could have quite easily have picked five simply from a new brand that Chloe James Lifestyle is stocking called Zen Ethic – this is perfect for holiday season. I am also madly in love with Hope & Ivy, I simply adore their dresses; floral, feminine and they look so delicate – a real vintage feel for the modern woman.


Zen Ethic Lomano Dress - Deoli

Dress: Zen Ethic Lomano Dress – Deoli – £85

Model: Sophie



Coster Copenhagen Love Print T Shirt

T-Shirt: Coster Copenhagen Love Print T Shirt – £34.95

Jacket: Coster Copenhagen Suit Jacket – £119

Trousers: I can’t see them on the website, so telephone 01727 843431

Model: Mel



Hope and Ivy Oriental Bird Knot Front Kimono Dress

Dress: Hope and Ivy Oriental Bird Knot Front Kimono Dress – £75

Model: Lisa



Hope and Ivy Print Mix Wrap Dress

Dress: Hope and Ivy Print Mix Wrap Dress – £95

Model: Shameem



Soaked in Luxury Jasmine Skirt

Top: B Young Hailey SL Top – £29.99

Skirt: Soaked in Luxury Jasmine Skirt – £74.99

Model: Christy



It’s an all girl team!

From the backstage CJL shop team, to the fabulous models, the make up artist Catherine, the photographer Stephanie, Me and of course the management (well I mean Donna! 😉 ) Plus all the attendees were women too – now that’s girl power if you ask me!


Chloe James Lifestyle Backstage Team
The Hatch – Backstage Team (Team meeting… otherwise known as lunch!)


Make up by Catherine Batour

Now you should be familiar with Catherine Batour as she has appeared on the blog before, it was May last year when I had a make up lesson (which was so worth it!)

Catherine organised all the Dior gift bags and created the make up look of the night, all using the latest make up from Dior. If you head to Chloe James Lifestyle Instagram, on the highlights you can watch Catherine chat through these new and exciting products!


Catherine Batour Make Up
Catherine Batour & Lizzi Richardson



What I Wore

I think one of the questions I get asked the most is how you take a day look to night – and this B Young jumpsuit is a great example! During the day I wore it with the matching material belt it came with along with my new Guess trainers and minimal jewellery (partly because when you film videos you don’t want to hear the noise of too many bracelets or for viewers to be distracted by a statement necklace). Then for the show, knowing that I would be surrounded by so many fabulously stylish ladies – I elevated the jumpsuit by swapping the belt for a sparkly gold one that I purchased in NEXT for £6, swapped my trainers for heels, added more jewellery and with my make up done by Catherine, I was set to go!


lizzi Richardson ootd for Chloe James Lifestyle
Lizzi Richardson – OOTD at The Loft, St Albans

Jumpsuit: B Young Toby Jumpsuit £69.99

Model: Lizzi (This jumpsuit was gifted to me for the event)


There’s still time to watch the highlights, they are saved over on the Chloe James Lifestyle Instagram account; here you will see more looks from the show, the models having their make up done and there is a boomerang of Fiona from the CJL shop team and I showing off our day look to the B Young jumpsuit. Plus there are reposts of what our fabulous ladies posted on the night!

This just leaves me to say a big huge thank you to Donna and her team, they all made me feel very welcome and I had a lot of fun interacting with their CJL customers!


Lizzi x









  1. April 4, 2019 / 6:52 pm

    This is wonderful Lizzi! Thank you so much for the Insta takeover and everything else!!! I’m so glad you enjoyed the event – it was an absolute pleasure to have you back on the team! Same time next year? Xx

    • lovedbylizzi
      April 4, 2019 / 7:13 pm

      Absolutely!It was so much fun, and you have a fabulous team! x

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